EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANUFACTURING INDUSTRIES IN NIGERIA

Abstract

This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of  the uses of advertising advertising is a paid form of non – personal presentation and promotion of ideas, goods or services lay an identify sposors. It  can also be sald that advertising is an from of communication  through media bont a products and ideals and helps  to sell brands of products and ideas and helps to build confidence in companys and institutions to consumers about the brand or/ amnd compelling information to consumers about the brand or company that have been paid for by indentified sponsor. Howeverit is also an instrument used to educate, create awareness and inform the potentials and existing customers abouts about a new product. No company or companies can do without advertising its products, product that even sell self make do with advertising because onces a product is been produced and is in the market, automatically, an act of advertising is being practice, customers a times have no or knowledge about the product either in terms of the company’s name, logo, usages and other but with the  help of advertising, customers/ consumers may have knowledge of what they want to buy. Therefore, advertising is one of the promotional mix which helps the company to have high retorn on sales of a product and also build good image to the company.

Title page

Certification

Dedication

Acknoledgement

Abstract

Table of contents

Chapter one

1. introduction
   1. background of the study
   1. statement of the problem
   1. objective of the study
   1. significance of the study
   1. scopes of the study
   1. limitation and constraint

chapter two

• literature review
  • meaning of promotion
  • type of promotion  tools
  • meaning of adverising
  • rationale of adverisment
  • types of advertising
  • the benefits of advertising to business organization
  • the problem associated with advertising in business organization
  • the need for advertising in tuyil pharmaceutical
  • formulation of hypotheses

chapter three

• research methodology
  • research population
  • sampling techniques
  • sample size
  • research design
  • source of data collection
  • methods of data collection
  • adminstrarion of instrument
  • method of  data analysis

chapter four

• data presentation and analysis
  • brief history tuyil pharmaceutical industries ltd.
  • Presentation and analysis of data
  • Hypothesis testing
  • Discusion of finding

Chapter five

• summary, conclusion and recommendation
  • summary of finding
  • conclusion
  • recommendation
  • biblography

Chapter one

1. introduction
   1. background to the study

When any manufacturing undertaking spring up, it becomes imperative for its name to be known and whenever any productive activity (firm) faces hard time, nothing is more required than for its benefit to be made known and subseguenntly revived.also a firm having no  drawbacks need relent in its effert to proclaim the importance of its products and services by increasing consumer awareness over its products and services through promotion.

Promotion spills over into almost every aspect of the marketing mix which is made up of a set of combined elements or variables which are partially controllable of influencing the consumer in a definite way.

Subsequently, promotional activities are all strategies that are implemented by tuyil  pharmaceutical industries limited, ilorin to foster the sales of their googs its is a controllable integrated programme of communication method and materials designed to present the company and its product to prospective customers to communicate needs satisfying attributes of products towards the end of facilitating sales and thus contributing to long – run profit performance.

The major promotional tools include sales promotion, advertising. Personal selling and publicity.

These four major promotional tools almed at exploiting the availability of demand stitulating element in the marketing mix.

But, with regards to this study, advertising will used as an evaluation as a promotional tool in manufacturing industries.

However, advertising is a paid  form and non personal presentation of idea by an indentified sponser.

        It is used to create awareness. Educate and persuade current or existing and potential customers of a particular product.

Undoubtfully, a splendid product, an exceptionally low piece and an ideal retail outlet place would. Produce negligible revenue and profit, if the promotion systems are not firm market or the general public regarding the company’s product and its benefit.finally, recommending ways in which some problems of promotional tools can be alleviated by industries.

        Also, to broaden the knowledge of potential businessmen and workers in particular about the  various steps to take before engaging in promotional activities.