EVALUATION OF THE EFFECT OF EXPORT CHANNEL STRATEGY ON ORGANIZATION PERFORMANCE

EVALUATION OF THE EFFECT OF EXPORT CHANNEL STRATEGY ON ORGANIZATION PERFORMANCE

Abstract

The study was on the effect of export channel strategy on organization performance in Nigeria.  It specifically focused on the management of organization in the Export Processing Zone (EPZ).  The top management staff members of these organization were interviewed to evaluate their perception and assessment on channel strategy usage, product characteristics and organizations performance. The study provides exporting firm with stringent ideology on the effectiveness and efficiency of the available.  Channel strategies, their uniqueness and characteristics. It provides an insight into how an exporter could exercise control in the foreign market, and prevent and association with an aggressive domestic partners. It provide student and researcher’s under this subject matter with valuable resource material.

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Researchers always considered export performance as a dependent variable. They forget to consider reactive behaviors of a firm based on previous results. Also it is worth to remember a firm shows previous exporting results whenever it is wanted and this firm has its current strategy based on its successes or failures of previous activities. But a group of researchers considered this