EVALUATING THE DYNAMICS OF PROJECT STRATEGY IN INNOVATIVE ENTERPRISES (CASE: STANDARD CHARTERED BANK NIGERIA LIMITED (SCBN))

EVALUATING THE DYNAMICS OF PROJECT STRATEGY IN INNOVATIVE ENTERPRISES (CASE: STANDARD CHARTERED BANK NIGERIA LIMITED (SCBN)). A RESEARCH PROJECT TOPIC ON BUSINESS MANAGEMENT

ABSTRACT

This research evaluates the dynamics of project strategy in innovative enterprises. More particularly, this research deploys the concepts of project autonomy and multiplicity of stakeholders as determinants of successful project strategy. From the theoretical point of view, this research defines and explains the significance of the concepts of project strategy in a single project’s environment. The main objective of this research is to contribute to the existing project management studies by empirically expanding the established project success criteria.

The interconnections between the concepts of project strategy, project autonomy and multiplicity of stakeholders in a project environment are established through the review and analysis of the previous literature. In addition to this, the empirical part of this research evaluates the possible connection between a project autonomy and project success in innovative enterprises by using case study analysis. Likewise, the empirical process supplements the literature analysis by assessing the significance of project strategy from the case company point of views.

The concept of project strategy remains an equivocal subject which requires fine distinction from the provisions of previous project management studies. Consequent upon indistinct previous perspectives, this study adopts an explicit definition for project strategy. Additionally, this study empirically advances the discussions on the determinants of successful project strategy in order to extend the frontier of classical perspectives on critical success criteria.

Therefore, this research lends empirical support to the contemporary discussions on project strategy. Considerably, this research reveals the dynamic interplay between a project’s autonomy and successful corporate strategy in innovative enterprises despite the noticeable discordance among contemporary studies. Nevertheless, to further advance the empirical expositions of the concept of project strategy in other contexts, further research is expressly suggested.

EVALUATING THE DYNAMICS OF PROJECT STRATEGY IN INNOVATIVE ENTERPRISES (CASE: STANDARD CHARTERED BANK NIGERIA LIMITED (SCBN)). A RESEARCH PROJECT TOPIC ON BUSINESS MANAGEMENT