EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

ABSTRACT

This topic of this project is the impact of product quality on consumer brand loyalty its objective was to determine how product quality command the loyalty of the various consumers of a particular brand in the market also to find out if product influence individuals consumption of coca -cola drink. Questionnaire and personal interview were used to collect information from staffs and customers of the company another is that the quality of the product alone cannot make consumers behind loyalty if there are not combine with other marketing communication. Based on the findings and some recommendation was stated out which include that the company should put more efforts in her promotional tools in other to sustain loyalty also that the company should employ other agents of advertising such as the radio, newspaper, television and magazines which reach the customers.