EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP

EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

1.2       Statement of Problem

1.3       Objective of the Study

1.4       Research Question

1.5       Statement of the Hypothesis

1.6       Scope of the Study

1.7       Definition of Terms

1.8       Justification of the study

CHAPTER TWO

LITERATURE REVIEW

2.0       Introduction

2.1       Trade Exhibition Defined

2.2              Concepts Of Trade Exhibition

2.3              Trade Exhibition And Advertising

2.4              Importance Of Trade Exhibition

2.5              Reason For Trade Exhibition

2.6              Importance Of Exhibition In Marketing Of Consumer Goods

2.7              Evaluation Trade Exhibition Results

2.8              Marketing Communication

2.9              Small & Medium Scale Entrepreneurship

CHAPTER THREE

RESEARCH METHODOLOGY

3.1       Research Design

3.2       Determination Of Population And Sample Size

3.3              Sampling Techniques

3.4              Data Collection Method

3.5              Research Instrument

3.6       Questionnaire Design

3.7       Validity

3.8       Reliability

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1       Bio-Data Analysis

4.2       The Consumer

4.3       Test Hypothesis

4.4       Discussion of Findings

CHAPTER FIVE

5.0       Summary Conclusion & Recommendation

5.1       Conclusion

5.2       Recommendation

BIBLIOGRAPHY

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain.

The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less business motives.  The first trade fairs with international magnitude was held in 1977 and 60 countries attended.

Over the years companies have come to accept trade exhibition as an effective way of creating awareness and this invariably stimulate the demand for their product.  Trade Fair or exhibition can be effectively used regardless of the product lifecycle but it will be better applied at the introduction stage of a product.

This will allow patient consumers to know the product use and its design. It is noteworthy that trade exhibition could be as small as one main exhibition in one room apartment, it can also be general or specialized exhibition, which could be held for commercial and non-commercial exhibition we are however interested in commercial exhibition.  In recent time trade exhibition has gained prominence in the manufacturing industries.  At present three international trade fair were held annually in Nigeria, Lagos, Kaduna & Enugu international trade fairs.   These fairs are organized by the Nigerian Association of Chamber of Commerce & Industry Mines and Agriculture (NACCIMA).

EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP