EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY (A CASE STUDY OF CHOKI LABORATORY)

EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY (A CASE STUDY OF CHOKI LABORATORY)

 ABSTRACT.

This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company.

 To determine the promotional strategy of Choki Laboratory on creating awareness of the company product. In order to achieve the above objectives, three sets of questionnaires were prepared and administered to a population comprising staff/management, distributors and customers of Chuki cosmetics Laboratory within Enugu Metropolis. For additional information extensive literature review was conducted.

            The sample size for the study was determined using Topmans formular for distributors and customers, while census survey were used for relevant staff and management.

The data collected were presented on statistical table, analyzed and interpreted. Hypothesis formulated was tested using Chi-square based on analysis the following findings were made that promotional strategies have impacted on the customer disposition and patronage. That Choki Laboratory  have fully designed an optimal combination of promotions to enhance their  performance most importantly within their area of operations.

            In view of the above findings the researcher recommend among others that, the company should only improve on it product quality, but clearly define its promotion objectives and allocate enough funds for its promotional tools like public relations, trade fairs in achieving the company promotional objectives. It is the researchers believe that if the management give due attention to those recommendations, Choki Laboratory will be one of the companies to beat in this millennium.

TABLE OF CONTENT

Title Page

Abstract

Table of Content

CHAPTER ONE

Introduction

1.1              Background Of The Study

1.2              Statement Of Problem

1.3              Objectives Of The Study

1.4              Formulation Of Hypothesis

1.5              Significance Of Study

1.6              Scope Of The Study

1.7              Limitation Of The Study

1.8              Definition Of Terms

CHAPTER TWO

Literature Review.

2.1              Meaning Of Marketing Promotion

2.2              Objectives Of Promotion

2.3              Importance of Promotion in Marketing

2.4              Components Of Marketing Promotion

2.5              Achieving Promotional Synergy

2.6              Promotional Strategies for The Cosmetics Industry.

2.7              Promotional Strategy Used By Choki Laboratory.

CHAPTER THREE

3.0              Research Methodology

3.1       Sources of Data

3.2              Research Instruments Used.

3.3              Population Of The Study

3.4              Determination Of Sample Size

3.5              Sampling Techniques

3.6              Method Of Questionnaire Administration And Distribution

3.7              Method of Data Analysis and Treatment.

CHAPTER FOUR

4.0              Presentation, Analysis And Interpretation of Data

4.1       Presentations and Analysis of Data

4.2              Test of Hypothesis

CHAPTER FIVE.

5.0              Summary Of Finding, Recommendation And Conclusion.

5.1       Summary of Findings

5.2              Recommendations

5.3              Conclusion

Bibliography

Appendix

CHAPTER ONE

1.1              BACKGROUND TO THE STUDY.

The establishment of business including cosmetics industry requires that the firms make key decisions. These decisions affect the total marketing programmes of the firm, simply out the marketing strategy. However, one of the vital area of such decision. Which demands proper attention is the promotional strategies of cosmetics industry must initiate promotional policies and programmes to inform, persuade and educate its target audience of the existence of the organization and their products.

EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY (A CASE STUDY OF CHOKI LABORATORY)