EFFECTIVE CORPORATE SOCIAL RESPONSIBILITY AS A BUSINESS SURVIVAL STRATEGY IN A DEPRESSED ECONOMY

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EFFECTIVE CORPORATE SOCIAL RESPONSIBILITY AS A BUSINESS SURVIVAL STRATEGY IN A DEPRESSED ECONOMY (A CASE STUDY OF UNITED BANK FOR AFRICA)

ABSTRACT

This study is on the effective corporate social responsibility as a business survival strategy in a depressed economy using United Bank for Africa as a case study, the study examined the problems in line with the purpose of study. It covered research questions and the statement of hypothesis. It equally gathered information through the use of primary and secondary data with questionnaire being the main instrument for data collection the study used the Yaro Yamen formula to determine the sample size. The chi-square was used for analyzing the statistical data. it was concluded inter-alia that corporate social responsibility attracts cooperation from the environment which in turn promotes business operations and performance, and was recommended among other things that organizations should not be out for profit alone, but they should carryout philanthropic activities to improve the well being of the society.