EFFECTIVE COMMUNICATION AS MAJOR DETERMINATE OF ORGANIZATIONAL DEVELOPMENT (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY PLC ILORIN)

CHAPTER ONE

INTRODUCTION

Effective communication as a major determinant of organizational development has been a great concern for the co-operation as well as the nation over the decade and more recently.

The need for effective communication in an organization development make the military historian to think or army line of communication in military organization the teacher towards the student, the supervisor towards the subordinate and vice versa.

Also he must allow for the possibility that communication take place not only between individuals but also firm institution and government and various business organization working towards organizational development, it is necessary to obtain and maintain a tight and effective communication gap within the various functions in organization

There should be a good relationship between the superior and the subordinate between on department and the other and more importantly between the organization and the various environment components.

Communication is an organization is mainly concerned with how to send and interprets feeling and well as ideas and information, thus the world communication can be referred to as an act of importing to transmitting information.

Communication in an organization also involves the major’s i.e. the sender and the receiver. An effective communication is of great important in and out of any organization in relation to their set of goals and objectives i.e. if organizational objectives are to be achieved, there must be a sound level in their relationship and this could be attained through the degree of its communication.

In deverell word, there are some communication skill which an organization most develop upon i.e. the writing and reading skills with in an organization, the speaking and listening skill and the proper usage of meeting in an organization

The deliverance of communication towards organizational development can not be achieved with out the following elements or factors

1. sender
2. message information
3. channel
4. receiver
5. feed back – reply

Effective communication can be view in terms of dynamics in in an organization as it occur in inter relationship between the management and staff

However, sound ideas and will reasoned decision becomes effective only if is being transmitted to others achieved the desire action on reaction in such organization the giving of an understanding that the massage involves by subordinate to the point that the is able to respond through appropriate action in what effect communication can be said to be. The purposeful and result exchange through which reality, actions and reactions are being organization in an organization. For purposeful communication to be effective towards an organizational development in any organization the following must be noted.

1. The massage send most be specific and unambiguous
2. The message within and outside an organization must be simple.
3.  the timing of various instruction most be strictly adhere to
4. the rule must be one word one subject
5. The receiver must understand the expected action

OBJECTIVE OF STUDY

Communication is essential for internal and external functioning of any organization because the integrate the managerial functions especially communication is needed in organization to effect changes to influence action towards the welfare of the organization

          The four of this study is to ascertain the effectiveness of communication as a major determinant of organization development.

It is also to select develop and apprize member of the organization to lead, direct and create a climate in which its people want to contribute and more so, to control performance for effective organization development.

          It is also to relate the enterprises to its external environment it is through information exchange that a manager becomes aware of the suppliers, the claim of stockholders.

It is through communication that any organization becomes an open system interacting that any organization becomes an open system interacting with its environment a fact whose importance in emphazed through out this project.

1. SCOPE OF THE STUDY

Importance of effective communication in an organization is the scope range of this project. It is to determine how an organization plan and execute its communication process in order to achieve the aims and objectives of such organization.

          This project will also analyse the various ways in which effective communication has been a major determinant of organizational development. With the keep of the case study, it will also determine how the Nigeria bottling company (case study) manages it communication system internally and externally with the sole aim of acquiring an apprehended and.

1. STATEMENT OF THE PROBLEM

This has been interns of the following: