EFFECTIVE APPLICATION OF MARKETING CONCEPT IN BANK SERVICE (A CASE STUDY OF COMMERCIAL BANK IN ENUGU

EFFECTIVE APPLICATION OF MARKETING CONCEPT IN BANK SERVICE (A CASE STUDY OF COMMERCIAL BANK IN ENUGU

ABSTRACT

Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.

Chapter one contains a general discussion of marketing concept as see by different people. It went further to state the problems associated with the study, problems that the study will be concerned with, the importance of the studying the area and the definition of terms.

Number of past related literature examined by other studies which contains the origin of the study, school of thought within the subject area, school of thought to the problem of the subject, different methods of studying the problem and summary.

Chapter three deals with conclusion, presentation of data, the data got from the research survey were analyzed, recommendation made by the researchers to ensure, if banks would put the recommendation made in the study in to use, these will not only to satisfied customers with service offered, but a continuous increase in profit made thereby making the problem of the banks a thing of the past and finally is conclusion of the research.

TABLE OF CONTENTS

Chapter one:

Introduction

1.1 General Background of the study

1.2 Problem associated with the study

1.3 Problems that the study will be concerned with

1.4 The importance of studying the area

1.5 Definition of the important terms

1.6 References

Chapter two:

Review of related literature

2.1 The Origin of the study

2.2 The school of the thought with the subject area

2.3 The school of thought to the problem of the study

2.4 Different methods of studying the problem

2.5 Summary

2.6 References

Chapter three

3.1 Conclusion

3.2 Data presentation

3.3 Analysis of data

3.4 Recommendation

3.5 Conclusion

3.6 References

EFFECTIVE APPLICATION OF MARKETING CONCEPT IN BANK SERVICE (A CASE STUDY OF COMMERCIAL BANK IN ENUGU