ABSTRACT
This study is on effect of social media on service delivery in the education industry. The total population for the study is 200 students of University of Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made final year students, year four students, year three students and year two students were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
CHAPTER ONE
INTRODUCTION
Utmost service delivery is one of the key ingredients to any organization’s success. In the 21st century education has shifted to a technology based which is one of the most rapid facilities you can think of. Therefore, social media (networking) technology is an integrating tool of education that improved national development in the education sector. Social media have affected communication between people in educational community positively since the past decades. Now, life is made easy by this media for development academically, socially, and politically for any that is connected to it(Oghenetega, Oyenike & Ugeh, 2014). The rapid growth in technology, especially the internet, has made e-learning systems to have great impact on the users. Several discussions, opinions and projects have emerged in areas of e-learning especially from a social networking context, and application of ICT to solve both academic and administrative problems of schools, most notably higher institutions of learning (Awodele, Idowu, Anjorin, Adedire & Akpor, 2009). In an information hungry world social media is an import way to equip the undergraduates for employment of graduation. In a Clark increasingly competitive business environment. There is pressing need to prepare the undergraduates to be job creators instead of job seekers. There is pressing need to raise the awareness of undergraduates in the use of social networks to enhance their careers prospects. Many universities suffer from a lack of application or use of appropriate technologies. This affects the overall set academics objectives and impairs the goal of any existing or new e-learning system. It is obvious that the traditional teaching approach is no longer meeting the needs to prepare undergraduates to function effectively and satisfactorily in today’. Furthermore Oghenetega and Ejedafiru (2014) submits that social media have affected communication between people in educational community positively since the past decades. Now, life is made easy by this media in different areas such as academically, socially, and politically for any that is connected to it
Using of social media is not limited only to professionals or elders but also it is being widely used in educational sectors by the students. There are people who can’t even write their own name and they are only able to recognize him and people by their pictures have full access to internet and constantly check their Smartphone’s for status updates. Students usually used social site for many reason such as for study purpose, for entertainment purpose as social media provides any data you want very easily and quickly within a fraction of seconds. Usage of social media depends upon person to person as it has good as well as negative impact on the society i.e. on the students. Social Media had become a major distraction to students, causing the overall performance of students to decline, especially the ones who tend to check their Facebook and twitter while studying. They are extremely busy in accessing number of sites other than educational site for long hours which create a very negative impact on their mind as well as creates ample of health issues and also creating slit in the family. Students, who attempt to multi-task, checking social media sites while studying, show reduced academic performance. Their ability to concentrate on the task at hand is significantly reduced by the distractions that are brought about by YouTube, Facebook or Twitter
With the explosive growth in the number and use of social media in everyday communication method for individuals and organizations, there has been a corresponding increase of its incorporation in teaching and learning in education industry. In view of this, this study examines and assess the effect social media has on teaching and learning in education industry. be it positive or negative impacts.
The objectives of the study are;
- To investigate the influence of demographic factors and social media in service delivery in the education industry.
- To examine the influence of access to social media in service delivery in the education industry
- To establish the influence of utility of social media in service delivery in the education industry
- To ascertain the effect of social media on service delivery in the education industry
For the successful completion of the study, the following research hypotheses were formulated by the researcher;
H0: there is no effect of social media on service delivery in the education industry
H1: there is effect of social media on service delivery in the education industry
H02: there is no influence of access to social media in service delivery in the education industry
H2: there is influence of access to social media in service delivery in the education industry
- SIGNIFICANCE OF THE STUDY
An understanding of social media, it usage and how it is influencing students learning environment would be of great relevance to students, researcher, student’s affairs practitioners and all the various bodies that comes to play when talking of social media and school life. The outcome of the study will help to strategize and reconstruct their attitude regarding the use of social media. It will also push people further to identify the exciting opportunities social media add to human and student life as a whole.
- SCOPE AND LIMITATION OF THE STUDY
The scope of the study covers effect of social media on service delivery in the education industry. The researcher encounters some constrain which limited the scope of the study;
- a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
- b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.
SERVICE DELIVERY: Service delivery is getting services as effectively and quickly as possible to the intended recipient. In most cases, service delivery implies degree of excellence on the part of the organization and is a hallmark of economies that have moved past the production phase
SOCIAL MEDIA: Social media refers to the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks
EDUCATIONAL INDUSTRY: The education sector or education system is a group of institutions (ministries of education, local educational authorities, teacher training institutions, schools, universities, etc.) whose primary purpose is to provide education to children and young people in educational settings
EFFECT OF SOCIAL MEDIA ON SERVICE DELIVERY IN THE EDUCATION INDUSTRY
