DISTRIBUTION AS A VARIABLE IN MARKETING OF PERISHABLE PRODUCT

ABSTRACT

        This project will be carried out as a partial requirement for the award of National diploma in bsiness study, the topic “effective distribution as available in marketing of perishable product will be carried out using Ayomide’s farm offa Kwara state as the case study the project will contain five chapter of which are enumerated below.

Chapter one of this work contain the introduction, background of the study as well as the historical background of the case study and the definition of the related terms.

Considering the work of other  researcher, they are being contained in chapter two of this project work, it give me full review of literature and they are real frame work. Various definitions were also considered on this chapter, chapter three of this work gives the details of how data will be collectled from various sources and the method of analysis. Chapter four will examine hoe data collected will be presented and analyzed as collected from the sources and will be presented and analyzed as collected from the sources and will be considered respectively. Finally, after the presentation and analysis of data in chapter four. The summary, conclusion and recommendation will be on chapter five of these resources work references and bibliography will be given too.

CHAPTER ONE

1.1   INTRODUCTION

        Buklin (1968) defined distribution as the set of institutions which participate in marketing activities undertaken in the point of consumer.

        However, Valen J.G (1976) define distribution as the system which include those organization that are involved in the flow of good and services from their introduction into the economy system to their consumption.

        Again, Arowomolo and Ebelokun 1997 defines distribution as the route, avenue or pathways through which goods and services in order to allow consumer get satisfied and towards the realization of company set objective or gaols it can also be said to be interrelated activities that facilitate movement of goods and services, it is however, noted that in the channel of distribution we have different number of intermediaries between a producer and buyer, that is producer wholesaler-retailer consumer channel, also we have two tupe of channel of distribution which are direct channel and in direct channel. The direct channel have been written abovea s from the producer down to whole sale to there tailer then to the consumer, while he individual channel too have also been written above as right from the producer straight to the consumer.

        Although, distribution has been described as the routh thorugh the ownership of products can be transferred when it move from point of on gin to point of final consumption. These have brint out the salient point that distribution of goods, manufacture product will not get to their consumer wholemand and the product or the services in conclusion, it can be said that distribution is a strategy on managerial system in with all is distribution decision

1.2   BACKGROUND TO THE STUDY

        It should be noted that information is a critican commodity upon which the distribution system of our country (Nigeria) depend. This established the importance of the design and development of effective distribution as avariable in marketing of perishable product and ahs led to the recognition of system analysis as an important and growing career field for the system professional.

        However, in the early 1980’s the distribution system has face even greater challenges them did those of preceding decades we have entered a period of accelerated  exchanges in the social, economic, politically legal and technological environment in which our distribution system must excel in order to meet the requirement standard set by the marketing association of Nigeria CM.AN) this is because in all areas changes in occurring rapidly.

        Because of these contemporary events, we feel that it appropriate to write this project title. Effective distribution as a variable in marketing of perishable product”. And the Ayodeme’s famr offa Kwara project will help in the following areas:

1. Telling us the historical background of distribution system
2. Knowing the various channels that can be performed on the computer system.
3. Having how the various/ series of chennl are performed with the reference to out case study (Ayomide farm offa Kwara state).
4. Telling the usefulness of the perfomed channels and recommendation it to researchers at the (Ayomide farm offa Kwara state).