DESIGN AND IMPLEMENTATION MARKETING RESEARCH INFORMATION SYSTEM

This project is aimed at the design and implementation of software package for use in the research of marketing Department in marketing research information system of N.B.C PLC Enugu. This is intended to store all relevant information about the sales summary report and to be able to know the exact amount of goods in stock. It wound also render a wide knowledge not restricted only on sales and stocks control it organized and most of the problem they have encountered using the manual system. This would provide a computer facility to eradicate the problem identified. Finally, based on the results of the analysis the project came up with recommendations that would facilitate and improve up on the marketing Research information system of the above organization.