CORPORATE PLANNING CHALLENGES AND PROSPECTS (A CASE STUDY OF DANGOTE GROUP OF COMPANY)

ABSTRACT

The research is on corporate planning; problems and Benefits, A case study of Dangote group of company Lagos. The main objective of the research is to determine the problems managers encounter in corporate planning and thus suggest possible solutions. The researcher analyzed the data collected based on the responses from the questionnaire. Chisquare was used to test the hypothesis formulated. The major findings of the research shows that lack of reliable and adequate information, poor structural policy frame work and lack of adequate managerial skills and technical know how are some of the problems managers encountered in corporate planning. Based on the above findings, the study concluded that corporate planning covers every aspects of the organization as it sets long term goals for the organization and it is vital for the growth of the organization. On the basis of the above finding, the study recommends that there is the need for managers to always reassess the set goals in the light of the performance of the corporate plan overtime ascertain if their target is been achieved, and thus set their goals in the light of the prevailing circumstances, which is the essence of emergent approach in corporate planning.