CORPORATE IMAGE AS A STRATEGIC TOOL FOR ENHANCING ORGANISATIONAL PERFORMANCE

CORPORATE IMAGE AS A STRATEGIC TOOL FOR ENHANCING ORGANISATIONAL PERFORMANCE (A CASE STUDY OF ETISALAT NIGERIA)

ABSTRACT

This research project was on Corporate Image as strategic Tool for Enhancing Organizational Performance. A Case Study of Etisalat Nigeria Aba, corporate image is a symbol of organizational performance. The population was one hundred (100) and the sample was sampling eighty (80). The techniques used were sampling random and chi-squares (x2). In the collection of data, the primary and secondary data were used; the data collected were presented on the tables. Having critically examined corporate image as a strategic tool for organizational performance, the findings revealed that age which has not been consciously and effectively managed. In conclusion, the long-term rational for a favourable corporate images paves a way that image produces a climate condition for growth and improved earnings, corporate image increase good communication in the market place. Corporate images promote organization in profit maximization. In order to reap the opportunities inherent corporate image should be outdated and its objectives, old and new programmes will be revisioned.