CONTACT US THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)

CONTACT US THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

Background of the study

Statement of problem

Objectives of the study

Scope of the study

Statement of hypothesis

Significance of the study

Definition of terms

CHAPTER TWO

Review of relation literature

Literature review

Origin of Nigeria banking system

Banks defined

Types of banks

Differences between central banks and other banks

Differences between commercial banks and merchant banks

Commercial banks and rural banking development

Financial institutions and rural development

Rural banking scheme and relationship Between peoples bank, community, family support towards rural development

CHAPTER THREE

Research methodology

Sources of data

Population of study

Sample size determinant

Research instrument used

Origin of data

CHAPTER FOUR

Tool of statistical analysis

Testing of hypothesis

CHAPTER FIVE

Summary of findings, recommendation and conclusions

Summary of finding

Recommendation

Conclusion

Bibliography

Appendix I

Appendix II

            CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence.

. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the past we use to have an orthodox banking process whereby the banker relaxes on this sit waiting for customers to bring business. This type of banker is looked at as somebody with rigid ideas about bankable projects and which in turn retards the smooth flow of banking operations. Another type of banking process adopted as conventional is the unorthodox system whereby the banker is evolved in looking for customers.

            Because they want to maximize profit, the banks employ all possible marketing promotional strategies in order to survive, hence competitors has come into play and thereby creating innovation and business acumen. Knight Lester B. (1970: 7) status of banking marketing Washington D. C. American Bankers Association states that banks primarily especially commercial banks are engage in business of collection, payment and depository functions as well as credit management.

            According to Kotler (1980: 4) stated that the survival of any bank depends on the manner it functions and therefore it has to depend on the market place for its profitability and environments of the economy which it serves. It is worthy to mention that the ability of any business to serve and retain its customers depends mostly on the quality and the effectiveness of the product management it offers. The quality of services provided by the any organization is better judged in terms of it’s ability to bestow the customer’s with the desired satisfaction. In this regard characteristics such as reliability, standardization, availability and other desired attributes associated with service combine to determine the effectiveness of the product management in the marketing of banks services in the three local government areas.

CONTACT US THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)