CONTACT US THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU

CONTACT US THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU

        This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study.

Specially, the study addressed the following issues.

The performance of information technology to banking

industry.

        The extent or influence the present economic situation is having on information technology in banking operation. The overall levels of satisfaction delivered to customers the research instrument used for data collection were mainly questionnaire and oral interviews. The needed data were collected from the respondents which comprised of the personnel and the customer’s of the banks. The data collected from the two zones banks in Enugu metropolis were tabulated into frequencies and percentages.

        Chi-square statistic used to test the various hypothesis interpretations and analysis gave the followings findings.

        That all the respondent acknowledged the impact of information technology in banking services.

        That the banks used information technology as tools for attracting the customers to their banks.

        That most of the customers prefer information technology rendered by U.B.A Bank to other banks.

        That most of the despondence accepted that quality services influence their preference for the banking operation.

        Moreover, data that are relevant to this research topic will be analyzed in order to arrive at useful findings. Tables will be used to treat the raw data that is all information got will be analyzed and present in table.

        The scope of the study is very wide if it has to be carried out in all U.B.A. banks in Enugu based on the fact that there are no time and materials resources to see to the whole U.B.A. bank in Niger.

        From the research study the researcher made the following findings:

        That banks can only increase their delivery abilities through greater in vestment in information technology.

        That banks customer’s association poor services delivery of banks to their hot level of information technology.

        However, the research made some recommendation based on the above findings.

        That banks should establish a marketing department that would see to the satisfaction of customer’s needs since the sole aim at marketing is customers satisfaction.

        That bank should go into contract with info tech firms to hire their information technology or contract this a speck totally to the information technology firms.

 TABLE OF CONTENTS

CHAPTER ONE

Introduction

Background of the study

Statement of problem

Objective of the study

Hypothesis

Scope of the study

Definition of terms

CHAPTER TWO

Brief history about information technology

Banking environment in Nigeria

Application of information system in

banking sector

Types of information system applied in

banking industry

The advantages and defects of information system

Organizational profile of UBA

CHAPTER THREE

RESEARCH METHODOLOGY                                     

Sources of data

Populations of the study

Determination of sample size

Processing and collection of data

Design of the study

Limitation of the study

CHAPTER FOUR

Tools of statistical analysis

Testing of Hypothesis

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

Summary of findings

Conclusion

Recommendation

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND OF THE STUDY

        Bank as a financial institution is primarily concerned with the mobilization of savings and the profitable application of funds.

CONTACT US THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU