CONTACT US AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS (A CASE STUDY OF NNPC ABA DEPOT)

CONTACT US AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS (A CASE STUDY OF NNPC ABA DEPOT)

ABSTRACT

The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years.

The research looked at the relationship between the distribution and the relationship between the distribution strategies and the availability of petroleum products for public use and to find out if there were other factors other than poor distribution strategies responsible for these scare products.

In sampling of the opinion of the NNPC staff and customers (marketers), the questionnaire and interview methods were used, while their responses were analyzed and used to test the hypothesis using the chi-square method. The result revealed that there were other factors such as overhead costs of distributing the petroleum products, vandalization, and corrupt practices by some members of the distribution chain etc. responsible for the ineffectiveness of the distribution strategies.

At the conclusion of the research, it was suggested that these factors mentioned above be either eliminated or reduced and stringent measures be adopted to act as deterrents to other corrupt practices in the distribution chain.

TABLE OF CONTENTS

Title Page

Table of Contents

List of Tables

Abstract

Chapter One

Introduction

1.1        Background Of The Study

1.1.1 Profile Of The Company

1.2        Statement Of The Problem

1.3        Objective Of The Study

1.4        Research Question

1.5        Research Hypothesis

1.6        Significance Of The Study

1.7        Scope And Limitation Of Study

1.8        Operational Definition Of Terms

Chapter Two

Review Of Literature

2.1        Introduction

2.2        Current Literature Review Of The Study

2.3        Physical Distribution

2.4        Consultation And Public Enlightenment

Chapter Three

3.1        The Design Of The Study

3.2        The Area Of The Study

3.3        Population Of The Study

3.4        Sample And Sampling Techniques

3.5        Method Of Data Collection

3.6        Method Of Data Analysis

3.7        Limitation Of Study

Chapter Four

Data Presentation And Analysis

4.0        Introduction

4.1    Analysis Of The Questionnaire

4.2        Testing Of Hypothesis And Interpretation

4.3        Discussion Of Findings

Chapter Five

Summary, Conclusions And Recommendation

5.1        Restatement Of The Problem

5.2        Summary Of The Findings

5.3        Conclusions

5.4        Recommendations

5.5        Suggestions For Further Study

References

Bibliography

Appendix 1

Questionnaire

LIST OF TABLES

1      Does NNPC have any distribution strategy by which its products are marketed?

2             If all the above questions are yes how will you describe its operation and implementation?

3             Which distribution strategy is being used in NNPC Aba depot?

4             Since the implementation of the strategies by NNPC has there been any change in consumer’s behavior?

5             If the above question is yes what type of change was it?

6             What do you think is responsible for the negative altitude of consumer towards the distribution strategies used in marketing petroleum product?

7             What do you think is the main objectives for introducing such strategies?

8             Are the distribution strategies used in the marketing of petroleum production by NNPC Aba depot acceptable to consumer?

9             What other factors affect the efficient distribution of petroleum products in Aba and its zones?

10          Will reduction in these factors help improve the effectiveness of the distribution of petroleum products Aba and its zones?

11          Has management made any provision for the improvement of the distribution strategies?

12          How would you assess the role of petroleum product marketers in the distribution chain?

13          Do you think some of the distribution personnel contribute in any way to the malfunctioning of the distribution strategies?

14          Should NNPC carry out consumer orientation (awareness) programmes and will it improve consumer’s attitude toward the scarcity of petroleum product should it arise?

CHAPTER ONE

INTRODUCTION

Over the years, Nigeria has experienced a boom in her economy especially in the oil industry. Her citizens depended much on imported goods, especially household products. Nigeria is a country is a country that is richly endowed mineral resources as a gift of nature. The inception of the petroleum industry in Nigeria can be traced back to the first decade of this country when a German company started prospecting for oil in the Ararow area of Ondo state, the first concrete indication that Nigeria is endowed with enormous resources of petroleum came in 1956 with the discovery of the Oloibir field, Nigeria’s first commercial oil find.

CONTACT US AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS (A CASE STUDY OF NNPC ABA DEPOT)