CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)

ABSTRACT

This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development.

Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth   and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction   serve   as a key to industrial growth  and development. 

PROPOSAL

This is a proposal on project topic consumer s satisfactions as a key to industrial growth and development.

This work is a part of    requirement for the award of higher national diploma (HND) in marketing of kwara state polytechnic, Ilorin kwara state.

In this project, the research would comment on consumer   satisfaction as a key to industrial growth and development.

This research would visit dangote group of company PLC Ilorin for collection of necessary on the project, and for collection    of necessary on necessary data to be used, the problem to be finding   would be analyzed in the project. The view of many authors the organization itself, manager and the people, involved in the process would also be discussed extensively. Based on the summary of findings and conclusion, the authors reasonable recommendation of how to improve the skill of consumer satisfaction processing in an organization development would be discussed.

Chapter one of these projects shows the introduction, statement of of the study, limitation and constraint of the study, significant of the study, historical background of the study, objective of the study scope of the study.

Chapter  two  shows the literature review  chapter  three of the project shows the  research  methodology, justification of research  methodology  adopted, and  method  of data collection.

Chapter four of this project   shows the presentation and analysis   of data.

Chapter five shows the summary conclusion recommendation and bibliography.

Finally, the researchers hope the write up would not only attract attention of various organization in Nigeria, but would also form  an important topic of discussion  among  business education manage is and industrialist . Therefore, the researcher hope to summarize their findings drew conclusion and suggestion, recommendation, which would be put to valuable uses by the cause study organization and other industrial alike.

CHAPTER ONE

1. BACDROUND TO  THE STUDY

Every business organization aims is to prosper, increase sales and maximize profit, trying by all means to ensure the occurrences of losses are perfectly controlled. More so, they want to make effective use of available resources most profitably so their aims and objectives will be achieved (profit maximization).

Many sellers make the mistake they   offer than   to the benefit attained form the product   of customers. They see themselves as products producers and seller rather than provision of solution to the customers needs.

Means while every consumers intention  is to choose the  right product  and services form reliable producer  that on can  meet their  request and also  provide product and serviced that can effectively maximize their  satisfaction  at a reasonable and affordable  prices .

Customer’s satisfaction depends on a products   perceived performance in    delivery    value   relative to buyer’s expectations. Consumer which to get the right product of the right quality at the right price, at the right time from the right sources and derive the right maximum satisfaction. They   do emphasize on the contraction of price and quality.