CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE)

CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE)

ABSTRACT

Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation.  The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objectives. Over the years, unfective marketing communication has had a negative effect on marketing mix, which makes is ask question.  How much is marketing communication (promotion) appreciation in enhancing the positive outcome of other marketing variables.  Marketing communication itself is the effort by a firm or company to design and disseminate information about it product existence, feature turns and the benefits to the target markets, using different medium. This study is expected to throw more light on how effective marketing mix (product, price, promotion, and place) can help accomplish organization objectives.

TABLE OF CONTENTS

CHAPTER ONE 

INTRODUCTION                                                                           

1.1        Background  of the Study                                     1

1.2        Statement of the study

1.3        Objectives  of the Study

1.4        Hypothesis/  Research  Questions

1.5        Significance of the study

1.6        Scope/  Delimitation  of  the  study

1.7        Definition of  terms

1.8        Limitation  of the  study

CHAPTER TWO

REVIEW OF RELATED LITERATURE                       

2.1        Scope of Consumerism

2.2        Perspective on Consumerism

2.3        The Nigeria Context

2.4        The Need for Consumer Protection in Nigeria

2.5        Basic For Consumer Protection Policy in Nigeria

2.6        Perspective on Consumer Protection

2.7        Consumer Laws in Nigeria

2.8        The Consumer Profile

CHAPTER THREE

RESEARCH METHODOLOGY                                              

3.1        sources  of Data

3.2        Research Instrument Used

3.3        Population  of the  study

3.4        Sample Size for Consumer

3.5        Sample Size for Producers

3.6        Questionnaire Distribution

3.7        Pattern of Questionnaire Distribution

3.8        Questionnaire Distribution

3.9        Problems Encountered

CHAPTER FOUR

PRESENTATIONS AND ANALYSIS OF DATA

4.1        Presentation  and  Analysis  Of Data

4.2        Test  of  Hypothesis

CHAPTER FIVE

DISCUSSION OF FINDINGS, RECOMMENDATION AND CONCLUSION

5.1        Summary of Findings

5.2        Recommendations

5.3        Conclusion

Bibliography

Appendix

CHAPTER ONE

1.0       INTRODUCTION

1.1    BACKGROUND OF THE STUDY

Marketing practices in the early sixties have its way through satisfying the manufacturer and his goals without considering the consumers position in the product.

CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE)