COMPUTER ANIMATION AND ITS ROLE IN ADVERTISING FOCUS ON ONLINE ADVERTISING

COMPUTER ANIMATION AND ITS ROLE IN ADVERTISING FOCUS ON ONLINE ADVERTISING

ABSTRACT

This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising.
One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the potentials to convey a lot much more information although images still convey a lot information because the human visual system is a sophisticated information processor.
Animated being recorded or produce for viewing is typically presented in film or video format and it cuts across advertising by recording a series of still images.
This research project also looks in the vital role animation and computer animation plays in advertising as mentioned in the first paragraph.
Animation got a big bit when it delved into television and television been one means which advertising can achieved effectively.
This was a turnover for animation. Initially animation was just art. Computer animations coming in to play, advert or commercials are now more interesting creating attention, talking of attention, ‘An animation banner ad will have greater attention- getting capacity than a static banner ad.’ This will be discussed later.

CHAPTER ONE

INTRODUCTION
1.1 COMPUTER ANIMATION 
This research project is basically to help undergraduates or even be handy for computer graphic programmers who want to learn and know more about the basis of computer animation programming and even go a step further to knowing it role in advertising because this research project gives some deep and explanatory as earlier stated.
As discussed earlier in animation itself, to ‘animate’ is literally to give life to ‘Animating’ is moving something, which cannot move itself and its concern with time so, computer animation is the art of creating moving images via the use of computers or the use of computer to create animations. It is a sub field of computer graphic and animation.
There are different method operate or make computer animations.
Increasingly it is created by means of 3D computer graphics or animation; through 2D computer graphics are still widely used. Sometimes the target of the animation is the computer itself sometimes the target is another medium, such as file. One way to create computer animation is to create objects and render them. This method produces perfect and three-dimensional looking animations.
To create the illusion of movement an image is displayed on the computer screen then quickly replaced by a new image that is similar to the previous image, but shifted slightly. This technique is clinical to how the illusion of movement is achieved with television and motion picture

i. SAMPLE EXAMPLE (CA)
The screen is blanked to a background color such as back. Then a filled red circle is drawn in the center of the screen. Next the screen is blanked; but the red circle is drawn slightly to the right of its original position. This process is repeated, each time moving the circle a bit to the right. If this process is repeated fast enough the red circle would appear to move smoothly to the right. This basic procedure is used for all moving pictures in films and television.

ii. TOOLS 
Computer animation can be done on a variety of computers, simple cell animation requires nothing more than that a computer system capable of simple graphics with proper animation software. Unfortunately, most of the computer animation that you see on television and in other areas is done on extremely sophisticated workstation. This page is broken into two software and hardware,
There are some of the most popular software packages used by companies schools and individual all around the globe.
1.3D Studio Max
2. 3D Studio
3. Light ware 3D
4. Adobe PhotoShop
5. Animator Studio

EXPLANATION
To trick the eye and brain into thinking they are seeing a smoothly moving object the picture must be drawn at about 24 frames per second (FPS) or faster (a frame is one complete image). With rates above 70 FPS, no improvement in realism or smoothness is perceivable due to the way the eye and brain process images at rates below 24FPS, most people can detect Jerkiness associated with the drawing of new images which detracts0 from the illusion of realistic movement. Conventional hand-draw cartoon animation often used 12EPS in order to save on the number of drawings needed, but this is usually accepted because of the stylized nature of cartoons. Because it produces more realistic imagery computer animation demands higher frame rates to reinforce this realism.
The reason no Jerkiness is seen at higher speeds is due to ‘persistence of vision’ from movement to movement the eye and brain looking together actually store whatever you look at for a fraction of a second and automatically smooth out’ minor jumps movie film seen in a theater runs at 24FPS which is sufficient to this illusion of continuous movement.

(ii) COMPUTER ANIMATION’S ROLE ADVERTISING

COMPUTER ANIMATION AND ITS ROLE IN ADVERTISING FOCUS ON ONLINE ADVERTISING