COMMUNICATION AS A MANAGERIAL TOOL FOR EFFICIENT ORGANIZATIONAL PERFORMANCE

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND TO THE STUDY                

Our society is a dynamic place in society of technological change and quick decisions are needed which must be made and implemented. These processes require communication. In fact without communication, each individual would merely be Island isolated from all other such Islands. An organization is born with goals such as the succeed, progress and maintain productivity. It is of course made of human/individuals working as a team to achieve the organization’s goals. Besides organizational goals, these individuals have their personal goals that may agree or conflict with the organizations goals. And so if individuals need communication to succeed, organization more than ever need it.

There is a general belief that NITEL is not efficient, but indolent as a service corporation compared to its South African and other countries counterparts. This no doubt is part of low development experienced in Nigeria. The above statement coupled with the view that services rendered by NITEL are not what to write home about brought about the issue. Rose by the staff / workers “that communication is the managerial tool to efficient and effective organizational performance rather than activeness or still to performance”. Like I said before an organization needs more than even communication. This is because it has to actualize its goals and this is done through the interaction of men as a staff of the organization with public standing as the consumer of the organization goods and services or through man’s ability to operate the various machineries at his disposal to attain a productive stage when the management refuses or fails to communicate with staff organization policies, before expecting obedience, they lose experts in the field, as these staff might be compelled to resign and scale employment elsewhere. Getting experts to occupy vacancies created by resignation within a reasonable time is usually not easy. At long run the organization suffers.

An organization needs to plan and provide logistics to enable workers perform efficient communication. The NITEL review state “Communication involves a two way process of information transformation from a source to a receiver who decades the information and sends a feedback or response to the sender base on having understood the message”. On its part productivity is all about efficiency in organization. It is measured by what is produced, at what time and what resources cost.

In the light of the above statement it is expected that in every company like NITEL, which is more of engineering, communication is of paramount importance especially. In the network distribution of service. Worst still when there is no communications for the disruption further damage are made Enudu (2015) stated that in today’s modern business a manager without adequate information is lost completely.

1.2     STATEMENT OF THE PROBLEM

Onyeka (2015) stated that there is no communication if there is no feedback. It is the feedback that enables the sender of message to know that the audience received it and acted on it. Withholding of feedback is another source of break down of communication effect. Silence cannot be interpreted as an agreement or rejecting a support or lack of except in case where it is expressly stated as an indication of either.