BROADCAST MEDIA: TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

ABSTRACT

The study is a critical examination of the role of broadcast media as tools for effective rural development. The rural means of communication is still the epitome for rural development. These broadcast medium of communication includes the following: radio, television and some modern means of communication such as the internet etc.

However, both primary and secondary data will be used in gathering information for the study. The secondary data will come as a review of documented materials, while the primary data will be obtained with the help of questionnaire and oral interview, and will be administered to the rural dwellers with the help of the researcher, who will help the unlettered ones to fill in the boxes by explaining the questions to them.

A total of 383 questionnaire will be distributed precisely to the Magaji of Oyun Village.

The data collected will be tabulated and analyzed using percentages. The four hypotheses formulated will be tested using chi-square method respectively.

          The findings of the study will show among others that the broadcast media is a tool for an effective rural development.    

TABLE OF CONTENT

Title page                                                                 i

Certification                                                             ii

Dedication                                                               iii

Acknowledgement                                                    iv

Abstract                                                                   v

Table of Contents                                                     vi

CHAPTER ONE

1.1   Introduction/Background of the study

1.2   Statement of the problem

1.3   Purpose/Objective of the study

1.4   Significance of the study

1.5   Research Question

1.6   Research Hypothesis

1.7   Scope of the study/Determination

1.8   Conceptual and Operational Definition of Terms

CHAPTER TWO

THORETICAL FRAMEWORK AND LITERATURE REVIEW

2.1   Theoretical framework

2.2   Strength of democratic participant theory

2.3   Research studies review

2.4   Radio as veritable tools for development

2.5   Roles of the development radio

2.6   Radio development, prospect and challenges

2.7   Media ownership of the study

2.8   Factors that militates against the rural communication development.  

CHAPTER THREE

RESEARCH DESIGN

3.1   Research methodology

3.2   Research design

3.3   Population of the study

3.4   Sample and sampling techniques

3.5   Instrumentation

3.6   Validity of the instrument

3.7   Method of administration of the instrument

3.8   Method of data analysis

CHAPTER FOUR

DATA ANALYSIS AND RESULT

4.1   Analysis of the field performance of the instrument

4.2   Testing of research hypothesis

4.3   Disclosure of findings

CHAPTER FIVE

5.1   Summary

5.2   Conclusion

5.3   Recommendation

        References

        Bibliographies

        Questionnaire

CHAPTER ONE

INTRODUCTION/BACKGROUND OF THE STUDY

Inspite of the fact that broadcasting historians could not provide the exact date of the beginning of radio, which is the fore runner of television, they agreed that the start of regular broadcasting service was in 1920.

It will be no understatement that it was a fore runner in developing primitive communities via its informing, educating and entertaining that the rural dwellers. Although, one could be wondering that the rate at which the urban areas in early ages and now get influenced by radio rural areas which have restricted access to this modern means of communication.

However, they still get influenced by broadcast media and the garment of influence can only depend on the government welfare in catering for its rural dwellers a they only have limited resources to have access to this mediated information of the broadcast media.

Another issue to be addressed is the perception and mindset of rural dwellers towards broadcast media and their message. Most rural dwellers believe that broadcast message are only meant for the sophisticated and the few of them that believe that the broadcast message is also meant for them had already developed the belief that most broadcast media message. Information are based on nothing but propaganda and even some of them find that broadcast programme and message are the abstract. As a result, they have little or no time to listen to them coming up with the statement that “I have preference in spending more time in the farm than listen to those mendacious stories of the broadcast media which is of little benefit to me”.

Ayo dujile 2005 XIV this is because rural dweller engage in either farming or fishing activities and see no reason to listen to broadcast that is not meant for the rustic people.

How can could the media solve the problem of in accessibility of broadcast media message in the rural setting? And broadcast media via its programme improve on it by inoculating the long built – in attitude of the rural dwellers towards mediated information of the media? It is against this back drop that this study is based and it will be examining the role broadcast media can play in grassroots development. Radio in particular is believed to be the most accessible to the rural dweller given the low cost of buying and of maintenance. In addition, people’s attitude would be measured on the broadcast media and their contents available to them.

The frame work of this project is to critically examine the broadcast media tool for effective rural development – the term broadcasting refer to the totality of the communication and technology process that allows for the transmission of audio. Visual signals to a large heterogeneous mass of people simultaneously. The inclusion of radio and television media under the generic term “MASS MEDIA” is justified because of their ability to reach large part of the population and their message is meant for public reception.

According to Head and Stealing (1982) “mass media are those means of communication that use technology to reach large part of the population almost simultaneously with the kind of news and entertainment ordinary people kind attractive and at a price that ordinary people can afford to pay”.