BILLBOARDS IN ENUGU METROPOLIS: A PLATFORM FOR ART EDUCATION

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ABSTRACT

Billboard platform is a medium through which information, goods and services are visually disseminated to people. It is a visual communication device which employs texts and pictures to create a visual statement for visual appreciation. Its relevance to the audience cannot be overemphasized. That is why in all corners of the roads, streets, schools, companies among others, different sizes of bill posters are placed at strategic positions for direction, notification, awareness, comprehension and appreciation.

This research is aimed at appraising billboard platforms in Enugu metropolis with effort to synthesize in a concise manner as possible the research questions that will be raised from the topic “Billboards in Enugu Metropolis: A Platform for Art Education”. It will represent an effort to assess and understand the extent billboard platform catch individual’s attention; whether billboard platform leave memorable impression on individuals; to what extent people develop their ability to respond to and analyze visual forms; the task of understanding how effective billboard platforms have helped to promote learning; to determine how billboard could help or have been helping as a means for art education.

The research carried out an in-depth study of the types, sizes and formats of billboard platforms in three sites within Enugu metropolis. It also looked at the language used in visual communication.

The study contains the introductory chapter, the related literature, the method applied, the result analysis as well as the summary, conclusion, recommendation and suggestion for further studies. It is hoped that this research will help in creating more awareness in the relevance of billboard platforms as a learning device and not only for advertizing. It will also help in opening up new possibilities in billboard content, communication and strategies in relation to the targets audience.

TABLE OF CONTENTS

Title Page – – – – – – – – – – i

Certification – – – – – – – – – ii

Dedication – – – – – – – – – – iii

Acknowledgement – – – – – – – – iv – v

Abstract – – – – – – – – – – vi

Table of Contents – – – – – – – – – vii – ix

List of Plates – – – – – – – – – x

List of Tables – – – – – – – – – xi

CHAPTER ONE: INTRODUCTION

Background of the Study – – – – – – – 1
1. Statement of the Problem – – – – – – 25
1. Objectives of the Study – – – – – – – 27
1. Research Questions – – – – – – – – 28
1. Significance of the Study – – – – – – 28
1. Delimitation of the Study – – – – – – 29

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.0 Literature Review` – – – – – – – – 31

2.1 Conceptual Framework – – – – – – – 32

2.2 Evolution of Billboard Platforms – – – – – 36

2.3 Categories of Billboard Platforms – – – – – 41

2.4 Sizes of Billboard Platforms – – – – – – 57

2.5 Formats of Billboard Platforms – – – – – – 59

2.6 Structure/Construction of Billboard Platforms – – – – 63

2.7 Values of Billboard Platforms – – – – – – 65

2.8 Billboard: A Platform for Art Education – – – – 66

2.9 Summary/Implication of Related Literature – – – – 71

CHAPTER THREE: METHODOLOGY

3.0 Research Methods – – – – – – – – 73

3.1 Research Design – – – – – – – – 73

3.2 Area of Study – – – – – – – – – 74

3.3 Target Population – – – – – – – – 74

3.4 Sample and Sampling Techniques – – – – – – 75

3.5 Instrument for Data Collection – – – – – – 75

3.6 Data Preparation – – – – – – – – 76

3.7 Validity and Reliability of Instrument – – – – – 77

3.8 Method of Data Collection – – – – – – 77

3.9 Method of Data Analysis – – – – – – 77

CHAPTER FOUR: RESULTS AND DISCUSSION OF FINDINGS

4.0 Data Presentation – – – – – – – – 79

4.1 Presentation of Findings and Analysis of Data – – – 80

4.2 Response to Research Questions and Analysis of Data – – 84

4.3 Discussion of Findings – – – – – – – 97

CHAPTER FIVE: SUMMARY, CONCLUSIONS,

RECOMMENDATIONS AND CONTRIBUTIONS TO KNOWLEDGE

5.0 Summary – – – – – – – – – 101

5.1 Conclusion – – – – – – – – – 102

5.2 Limitations – – – – – – – – – 105

5.3 Recommendations – – – – – – – – 105

5.4 Contributions to Knowledge – – – – – – – 106

5.5 Suggestions for Further Research – – – – – 107

Bibliography – – – – – – – – – 108

Appendix I – – – – – – – – – – 116

Questionnaire – – – – – – – – – 116

LIST OF PLATES

Traditional Billboard Platform (Poster) – – – – 43
Mechanical Billboard Platform – – – – – – 44
Digital Billboard Platform – – – – – – 46
Mobile Billboard Platform – – – – – – 49
Inflatable Billboard Platform – – – – – – 51
Wallscape Billboard Platform – – – – – – 54
Bicycle Billboard Platform – – – – – – 56
Single Face Format – – – – – – – 59
Stacked Faced Format – – – – – – – 60
End to End Format – – – – – – – 60
Back to Back Format – – – – – – – 61
Quard Format – – – – – – – – 62
V Format – – – – – – – – – 62
Three Sided Format – – – – – – – 63

LIST OF TABLES

Table 1: Return Rate of Questionnaire – – – – – 80

Table 2: Gender of Respondents – – – – – – 81

Table 3: Age of Respondents – – – – – – – 82

Table 4: Occupation of Respondents – – – – – – 83

Table 5: Research Question One: How Have Billboard Platforms

Fared in Enugu Environment – – – – – – 84

Table 6: Research Question Two: Do Billboard Platforms in

Enugu Metropolis Possess the Standards and

Qualities of a Billboard – – – – – – 85

Table 7: Research Question Three: To What Extent Are

Knowledge from Billboard Platforms Assimilated – – 88

Table 8: Research Question Four: What Influences the Action

The Audience Most in Billboard Platforms – – – – 89

Table 9: Research Question Five: To What Extent Are

Are Billboard Platforms Significance Towards

Learning – – – – – – – – – 91

Table 10: Research Six: Have Billboard Platforms Helped

To Promote Art Education – – – – –

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