AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET

AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET

ABSTRACT

This study is aimed at finding out the state of Nigerian newspapers published on the internet with a view to ascertaining the perception of Nigerian readers (audience) to them. The study will also look at the challenges and prospects of internet newspaper publishing the various problems encountered by readers as well as finding out the effectiveness of the internet as a feedback medium to newspapers stories on the internet. In the same vein the study will also find out if the internet has also played any role in the transformation of the newspaper industry in Nigeria. The methodology for this study will be survey as it seeks to measure audience perception. Respondents for this research will be purposively sampled from the population of newspaper readers (both online and conventional) in Owerri  the capital city of Imo State. Recommendations based on the later findings of this research will be made at the end of the study.

CHAPTER ONE

INTRODUCTION

1.1      Background of the Study

The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Aina (2002) Hanson (2005) and Cerf (2002) as a network made up of large number of computers throughout the whole world. The computers in the network communicate and share data with one another. The internet with all its capabilities have changed the way we live, learn and work. The internet permits us to communicate more with people around the world, regardless of