ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

ABSTRACT

 This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis.  A survey was conducted in five (s) zones to obtain field data.

The objectives of the study were to find out the following.

1)           The factor that influence the attitude of Nigerians towards made in Nigerian women’s weans

2)           It the presence of foreign women’s wears affect the purchase of locally made ones

3)           If locally manufactured women’s wear are not purchased due to their inferiority in relation to foreign.

The following hypothesis were tested using chi – square at 5% level of Significance.

H10:  Most consumer / buyers do purchase locally manufactured women wears due to their inferiority in relation to foreign.

H1₁:  Most buyers do not purchase locally manufactured women wears due to their inferiority in relation to foreign ones.

H2o:  Presence of foreign women’s wears affect the purchase of locally made ones

H21:  Presence of foreign women’s wears does not affect the purchase of locally manufactured ones.

H3o:  Social class influence buyers choice of women’s wears.

H31:  Social class does not influence buyers choice of women’s wears.

A lot of interesting result were obtained.

Firstly, most buyers do not purchase locally manufactured women’s wears due to inferiority in relation to foreign competing brand.

Secondly, the presence of foreign women’s wears affect the purchase of locally made ones by reducing the number of its purchase.

Thirdly, social class does not affect the purchase of buyers of the afore-mentioned topic.

Other result, were also obtained in addition to above, such as, majority of buyers and dealers of women’s wears accepted / rated locally made women’s wears as poor.

In the recommendation, the following were recommended among others.

1)           Our local manufactures should try as much as possible to improve on the quality of their products by using high quality raw materials and use of modern techniques and technologies so as to reduce price

2)           A will organized campaign should be carried out by manufactures association of Nigeria (MAN) to convince the public of the premier quality of the locally made product.

3)           Textile manufactures should try to make cost affordable to the manufacturers by reducing the manufacturing cost and hence selling price

4)           Minimization or banning of importation of foreign women’s wears in Nigeria so as to reduce emphasize consumers lay on them.

A lot of limitation stood against this project for example, inability to survey the entire state, high some of money incurred, and in sufficient time restricted a more detailed job.

However, the researcher believe that this work will definite help in understanding the subject matter better and also the result so obtained implemented will help in re-orienting the consumers attitude towards made in Nigeria goods in general.

TABLE OF CONTENT

TITLE PAGE

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION

Background of the study

Statement of problem

Objective of the study

Statement of hypothesis

Significance of the study

Scope and limitation of the study

CHAPTER TWO

REVIEW OF RELATED LITERATURE

CHAPTER THREE

RESEARCH METHODOLOGY

Sources of data

Framing f questionnaire

Population of the study

Sample size determination

Questionnaire allocation

Reliability and validity test.

CHAPTER FOUR

Presentation, analysis and interpretation of data

Testing of hypothesis

CHAPTER FIVE

Summary of findings

Recommendation

Conclusion

Bibliography

Appendices I and II

Questionnaire

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

To a large extent, the coming of white man into Nigeria contributed to the importation of wears including children and adult wears.  Formerly, these wears were for the colonial master, their facilities and few rich Nigeria that could afford them.  But as we goy accustomed to western culture, search for imported goods became great.  This brought some manufacturers of these wears for instance Bata into our country.