ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA GOODS

ABSTRACT

This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following. The factor that influences the attitude of Nigerians towards made in Nigerian women weans. It the presence of foreign rice affect the purchase of locally made ones. If locally manufactured women’s wear are not purchased due to their inferiority in relation to foreign. The following hypothesis were tested using chi – square at 5% level of Significance. H10: Most consumer / buyers do purchase locally manufactured women wears due to their inferiority in relation to foreign. H11: Most buyers do not purchase locally manufactured women wears due to their inferiority in relation to foreign ones. H2o: Presence of foreign rice affect the purchase of locally made ones. H21: Presence of foreign rice does not affect the purchase of locally manufactured ones. H3o: Social class influence buyers’ choice of rice. H31: Social class does not influence buyers’ choice of rice. A lot of interesting result were obtained. Firstly, most buyers do not purchase locally manufactured rice due to inferiority in relation to foreign competing brand. Secondly, the presence of foreign rice affects the purchase of locally made ones by reducing the number of its purchase. Thirdly, social class does not affect the purchase of buyers of the afore-mentioned topic. Other result, were also obtained in addition to above, such as, majority of buyers and dealers of rice accepted / rated locally made rice as poor. In the recommendation, the following were recommended among others. Our local manufactures should try as much as possible to improve on the quality of their products by using high quality raw materials and use of modern techniques and technologies so as to reduce price. A will organized campaign should be carried out by manufactures association of Nigeria (MAN) to convince the public of the premier quality of the locally made product. Textile manufactures should try to make cost affordable to the manufacturers by reducing the manufacturing cost and hence selling price. Minimization or banning of importation of foreign rice in Nigeria so as to reduce emphasize consumers lay on them.  A lot of limitation stood against this project for example, inability to survey the entire state, high some of money incurred, and in sufficient time restricted a more detailed job. However, the researcher believe that this work will definitely help in understanding the subject matter better and also the result so obtained implemented will help in re-orienting the consumers attitude towards made in Nigeria goods in general.