ASSESSMENT OF THE CHALLENGES OF MARKETING BANKS PRODUCT IN NIGERIA BUSINESS ENVIRONMENT

The following are the specific objectives: 1. To assess the challenges of marketing banks product in Nigeria Business environment. 2. To assess the various marketing techniques used by banks in marketing their product. 3. To assess the need for marketing bank’s product in Nigeria. 4. To evolve strategies to overcome the challenges faced by banks in marketing their product in Nigerian business environment.