ASSESSMENT OF PHYSICAL DISTRIBUTION FUNCTION THE BREWERY INDUSTRY

ASSESSMENT OF PHYSICAL DISTRIBUTION FUNCTION IN THE BREWERY INDUSTRY

ABSTRACT

This study is concerned with the analysis of physical Distribution function in the Brewery industry with particular reference to Nigerian brewery company Enugu. The researcher out lines the problems and development of physical distribution in the study.
The introduction part gives a brief account of the meaning of physical distribution (general Overview), The statement of problems ; Objective of the study, significance of the study Research question, hypothesis, scope of the study, limitation of the study and operational definition of terms. CHAPTER TWO Review of related literature, CHAPTER THREE is devoted to methodology, chapter four shows the discussion of findings associated with the research work. The discussions on finding were made with a view to high lighting a sound basis for some possible solutions. CHAPTER FIVE witnessed the climax of the researcher rounded up by summarizing and concluding all finding by giving some recommendation.  I finalized by giving some recommendation which is a my mind, if audience to could help improve the physical distribution function in our brewery industries.

CHAPTER ONE

1.0 INTRODUCTION
1.1 GENERAL OVERVIEW OF STUDY
Productions is deemed not complete unite the products reach the consumer in the right quantity, at the right place, at the tight price and in good condition. Owing to proliferation of compares in Nigeria, it becomes very essential to have an efficient distribution system so that goods produced gets to the consumer.
Basically the aim of any company is to minimize cost and maximize profit, in order to achieve this, a firm will have to identify the high cost generating centres and hence try to reduced them. Distribution activities generate cost, the aim of physical distribution management in firms is to bring to absolute minimum the total cost of distribution and at the same time achieve high customer services.
The word (”Distribution) is reference to the retiling on selling function means a vast firm which is composed of many thousand of outlets ranging in size form the small corner shop to large super markets, department stores and “ CS SH AND CARRY” ware houses all of which attempt to supply the needs of our consumer society.
So physical distribution management is concerned with the movement of raw materials and finished products from the suppliers to the manufacturer and customer (ie retailer).
It is the link between manufacturing and production on one hand the retailer and customer on the other hand. The simplest definition one can offer is that physical distribution is an integrated set of a activities that deals with managing the movement of products with in firm and through marketing channels.

ASSESSMENT OF PHYSICAL DISTRIBUTION FUNCTION IN THE BREWERY INDUSTRY