APPRECIATION OF VIEWER PREFERENCE OF TELEVISION STATION

The importance of the audience or public of any organization cannot be over emphasized. In the same vein, the viewers of a television has proved to be powerful determinant factor on how successful a television station can be in terms of how profitable the television can be. No serious advertiser would invest his advertising budget in television station that cannot command the attention of the viewers more so large viewer ship. One way to keep a television station’s viewer guild to his television set is through good programming and an ability to adjust to ever changing viewer’s taste. This research aims at revealing the viewers preference of major television station operation in Enugu urban resident of Nigeria that is private practitioners and government. To achieve this goal, we started by going back in time to the humble beginning of the broadcast industry in Nigerian in the 1930s to 1992 when over thirty years of government monopoly was broken. The management structure of NTA is discussed as well as the law that broke the monopoly is decree 38 of 1992. This an more are discussed in chapter one chapter two reviewed related work pertaining to viewers behaviour and preferences. In chapter three the method employed to conduct the research was explained, where chapter four explained how data collected was analyzed. Chapter five present the result of data analyzed. Chapter five present the result of data analyzed and various recommendation marches out research findings.