APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS

APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS

ABSTRACT

The success or failure of any business depends largely on the marketing function. It also provides a vital interface between the organization and its environment.

Similarly every investment has some “opportunity cost”, since each involves the owner foregoing some alternative. Similarities notwithstanding, there are great many differences among investments. They differ as to the nature of economic activity, the magnitude of the outlay, asset type/class and otl mundane issues as location and identity of owners, her

To this effect, financial theorists and market analysis have developed many techniques to evaluate and market specialized product of this nature. As for market analyst, asset valuation is to aid the marketing of businesses either in part or in whole In an effective and efficient manner. Therefore the concept of value and the different valuation methods like, book value, earnings

potential, market value must be accorded its prime place in the course of evaluation, This must also be considered alongside the marketing objectives,

Investor’s preferences and the operating environment: economic, social/political, legal and other components of the environment.

However, it is important to remember that no single approach will ever give the ‘right” answer. To a large extent the appropriateness of any method depends on the evaluator and the prevailing circumstances.

Therefore the purpose of this study is not to arrive at ‘the answer’ but lay a solid foundation for a market to identify critical variables for a target buyer and develop realistic scenarios to enable him establish a ‘value’ for the assets.

This definitely would lead to the attainment of marketing objectives in an efficient and effective manner.

TABLE OF CONTENTS

Title Page

Abstract

Table of Content

CHAPTER ONE

1.0 Introduction

11 Defining Customer Value and Satisfaction

1.2 Valuation Models

1.3 Basics for classification Investments in Asset

1.4 Investment in Asset as cash flow

1.5 Investment in Financial Assets

1.6 Types of Securities

1.7 Statement of Problems

1.8 Research Objectives

1.9 Research Questions

1.10 Hypothesis

1.11 Relevance and Significance of Study

1.12 Limitation and scope of study

1.13Definition of terms

References

CHAPTER TWO

2.0 Review of Related Literature

2.1 An Overview of marketing

2.2 Marketing Financial services

2.3 Some Definition of services

2.4 Characteristic of services

2.5 Marketing strategies for sevice firms

2.6 Financial securities valuation techniques

2.7 Cash flow valuations

2.8 Summary of Related Literature

References

CHAPTER THREE

3.0 Research Methodology

3.1 Research objectives

3.2 Research questions

3.3 Hypothesis

3.4 Research design/methodology

References

CHAPTER FOUR

4.0 Data Presentation and Analysis

4.1 Asset based method

4 2 Cash flow based method

4.3 Earning based valuation methods

4.4 Decision Rule

4.5 Data Presentation

4.6 Notes of Financial Statements

4.7 Classification of analysis/analysis

4.8 Analysis

4.9 Summary of valuations

4.10 Analyst option

CHAPTER FIVE

5.0 Summary of Findings, Conclusions, Recommendations

And Suggestion for Further Studies

5.1 Reasons for valuation

5.2 Inferences

5.3 Summary of findings

5.4 Conclusion

5.5 Recommendations

5.6 Suggestions further  research

Bibliography

CHAPTER ONE

1.0 INTRODUCTION

Marketing is perhaps the most dynamic, complicated and challenging, function of business. Especially having regard to the specialized nature of financial assets (securities) marketing.

Indeed, more and more discerning financial institutions are recognizing that a detailed and objective appraisal of the assets (securities) is a pivotal determinant of investor/investment success in the marketing of financial products and services.

APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS