APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION

PROJECT PROPOSAL

        Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities.

        The role of marketing in promotion of financial services is the topic for the research work, therefore roles perform by marketing is the performance of business by marketing, is the performance of business activities that direct the roles perform by marketing is the performance of business activities that the flow of good and services to final consumer users at a profit, the business activities have also known as marketing mix products promotion, place, price, they can be manipulated to make financial service product (Intangible product) available to the customers.

        This research work is divided into five, Chapter one deals with background to the study, two various authors to support my view, three explain how data was collected and data collected was presented. Interpreted and analyze in chapter four and the last chapter summarized the whole project and recommendation was given.

TABLE OF CONTENTS

Title Page                                                         i

Certification                                                     ii

Dedication                                                       iii

Acknowledgement                                            iv

Proposal                                                           vi

Table of contents                                             viii

CHAPTER ONE

1.0   Introduction                                             1

1.1   Statement of study                                   2

1.2   Objective of study                                    3

1.3   Significant of the study                            4

1.4   Scope and limitation of study                  5

1.5   Limitation of study                                   5

1.6   Definition of study                                   6

CHAPTER TWO

2.0   Introduction                                             8

2.1   Meaning of marketing concept                 8

2.2   Importance of marketing concept                     12

2.3   Adoption process of marketing concept           16

2.4   Marketing concept adoption in non-profit making organization.                                                     19

2.5   The component of marketing concept              21

2.6   Problem of marketing concept                         22

CHAPTER THREE

3.0   Research methodology                                     30

3.1   Population / Sample size                                 30

3.2   Sampling method                                            31

3.3   Research approach                                          31

3.4   Data Collection                                                        31

3.4.1        Interview                                                         32

3.4.2 Questionnaire                                                 33

3.5   Administering of instrument                           34

3.6   Method of Data Presentation and analysis               35

CHAPTER FOUR

4.0   Data Presentation                                            36

4.1   Preservation of Data                                         36

4.2   Data Presentation and analysis of sec. operation 37

CHAPTER FIVE

5.0   Summary of findings                                               48

5.1   Conclusion                                                      49

5.2   Recommendation                                             50

References                                                        53

Bibliography                                                     54

CHAPTER ONE

1.0   INTRODUCTION

Marketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.

Thus, for marketing to take place, it is necessary that the following exist.

1. Two or more parities who have unsatisfied wants
2. Some product or services and money be exchange
3. Some means of communication between the parties involved.

Marketing can therefore be defined as all the company strategies aimed at satisfying consumer better in the day to day marketing of their good and services.

Marketing can also be defined to a lay man as the management activities creating and distributing goods and service for the satisfaction of human seeds at a profit.