AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA

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AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA

TABLE OF CONTENT
Title page
Declaration
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE

Background of the study
Statement of the problem
Objectives of the study
Significance of the study
Research question
Scope of the study
Limitation of the study

CHAPTER TWO

Introduction
Marketing (Defined)
Requirement for effective strategic marketing
The nature of services
Marketing strategies for service firms
The product life cycle marketing strategies
Summary

CHAPTER THREE

Introduction
Research Design
Area of study
Population of study
Sample
Instrument of data collection
Validation of the instrument
Reliability of the instrument
Method of data collection

CHAPTER FOUR

Introduction
Characteristics of the respondents
Presentation of data and analysis in table
Test of hypothesis
Summary of findings
Discussion of findings

CHAPTER FIVE

Introduction
Summary
Conclusions
Recommendation

Reference
Appendices.

AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA

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