AN ASSESSMENT OF NTA TELEVISION COMMERCIAL INFLUENCE ON AKWA IBOM STATE POLYTECHNIC FEMALE STAFF BUYING BEHAVIOUR OF EXPRESSION ATTACHMENT

In carrying out this work, the following objectives were set to guide the study 1. To ascertain the exposure level of Akwa Ibom State Polytechnic female staff of expression attachment television commercial. 2. To find out how television commercials of expression attachment influence the buying behaviour of Akwa Ibom State Polytechnic Female Staff on the product. 3. To identify elements in the commercials that appeal to Akwa Ibom State Polytechnic Female Staff. 4. To find out the extent of influence of television commercial of expression attachment on Akwa Ibom State Polytechnic Female Staff.