AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER ENUGU STATE)

AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER ENUGU STATE)

ABSTRACT

This study focused on the impact of physical distribution policies on pure water.  A case study of Yoyo pure water.

To carry out the research work, some of the following objectives were set out.

–                      To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure water in Enugu metropolis.

–                      To determine the impact of distribution on the profitability of Yoyo pure water company

–                      To offer solutions and suggestions on how to tackle and alleviate distribution problems identified.

Based on these, four hypothesis were formulated data were sourced using questionnaire.  Extensive literature review on past work, text books, journals on the area of study were carried out.

Bourley’s formula was used to determine the sample size of the customers while a census of the staff was carried out.

The data collected were presented on statistical tables, analyzed and interpreted while the research hypothesis was tested using chi – square.

From the analysis, the following findings were made:-

–                      That Yoyo company make their products readily available to their customers.

–                      That the distribution policies of Yoyo pure water company lead to increased customers patronage and impact positively on the profit of the company.

Based on this, the following recommendations were made.

–                      That the company should continue improving on their distribution policies.

–                      That the company should also maintain good and efficient services to it’s customers.

–                      That the company, should continuously monitor the marketing environment so as to ensure continued relevance of it’s distribution policies on serving the market efficiently and effectively.

TABLE OF CONTENTS

CHAPTER ONE

1.1              Background of the study

1.2              Statement of problem

1.3              Objectives of the study

1.4              Formulation of hypothesis

1.5              Significance of study

1.6              Scope of study

1.7              Definition of terms

CHAPTER TWO 

2.0       Literature review

2.1              An overview of physical distribution

2.2              Conceptional view of distribution

2.3              Channel of distribution for pure water

2.4              Transportation of pure water

2.5              Channel decision

2.6              Channel objective and selection for pure water

2.7              Inventory management

2.8              Warehousing

2.9              Customer service

CHAPTER THREE

3.0       Research methodology

3.1              Sources of data

3.2              Research instrument used

3.3              Population f study

3.4              Sampling technique

3.5              Determination of sample size or distribution

3.6              Method of data analysis and treatment

CHAPTER FOUR

4.0       Presentation, Analysis and Interpretation of data

4.1              Presentation and Analysis of data

4.2              Test of hypothesis

CHAPTER FIVE

5.0       Summary of findings, recommendations and conclusion

5.1              Summary of findings

5.2              Recommendation

5.3              Conclusion

Bibliography

Appendix

PROPOSAL

An appraisal of physical distribution policy (A case study of Yoyo pure water Enugu state).

OBJECTIVES OF THE STUDY

The research will have on state the objectives to accomplished through the study.

FORMULATION OF HYPOTHESIS

In envisaged study three hypothesis will be formulated to give focus to the study.

SIGNIFICANCE OF THE STUDY

The different target group to which the study will be beneficial to will be clearly stated.  Likely

SOURCES OF DATA

Data form the study will be sourced from two main sources.  Primary data and Secondary data

PLAN FOR THE REVIEW OF RELEVANT LITERATURE

The researcher here will conduct library researchers on text books, Journals, Magazines, and Other publication related topics to the one under study.

The review will be stated on sub – heads.

METHOD OF DATA COLLECTION

The method of data collection on the envisaged study will involve face to face distribution of copies of questionnaire to the customers and staff of the case organization.  The researcher will give out the copies and allow one week filling period after which he will collect the new filling out copies for analysis.

THE RESEARCH INSTRUMENT USED

The research instrument to be used on this study will be questionnaire.  The questionnaire will control both close and open ended questions.

METHOD OF DATA TREATMENT AND ANALYSIS

Sample statistical tables frequencies and percentages will be used to analyze the data collected while chi – square will be used in testing the hypothesis.

BIBLIOGRAPHY

All the books and related material consulted in the course of writing the project will be listed in alphabetical order.

CHAPTER ONE

1.0              INTRODUCTION

1.1       BACKGROUND OF STUDY.

Many people have myopic ideas about distribution they misconstrue it as a strategy, which applies only to manufacturing and marketing.In these days of rapidly changing needs and business circumstances it is important that Yoyo worker/staff/management should thoroughly appreciate the importance of distributions and reliance to the services.

AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER ENUGU STATE)