AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

ABSTRACT

This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira spent on advertising. The study was limited to cosmetics produced and market in Enugu Metropolis. The objective of the was mainly to determine the relationship advertising and sales of the company’s products, and the most effective means of advertising the products of petals cosmetics company by determing, if other factors such as price has any influence on it’s sales turnover and subsequently neighbor, friends and relations on the choice of the brand cosmetics purchased, house consumers rank the brand. The branks and if other variable, like product policy, quality. Design and packaging or the company past image home roles to play in enhancing the sales, apart from advertising. To accomplish these objectives a well structured questionnaire was equally used. Hypothesis both the will and alternatives were duly tested to get the real information required. The respondents for the study were basically, customers and staff of the organization; sources of data were primary and secondary. Tables frequencies and percentage were used to analyze the data collected. From the analysis, it was found out that adverting. Advertising activities in the cosmetics industries are intense and competitive. Ration, Television and Bill boards are the most effective means of advertising cosmetics to consumers. The researcher recommends that the expenses on advertising budget should be concentrated on Ration and Television advertisement. The bill board should be situated  at a strategic area in the touin in other to attract attention of passers by because of their colourful display. In conclusion, these should be constant improvement of project quality and advertising through various media.

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Advertising can be defined, as any paid form of non- personal presentation and  promotion of ideas, goods or services by an identified sponsor ?(Kotler 2000).

Advertising is one of the most promotional tools that are often used by organization promotional tools represents the various communicational mix to inform and persuade people about a product which a firm directs towards its target market, channel organizations and the public at large (Graw 1982:319).

AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS