AN AESTHETIC SURVEY OF OUTDOOR ADVERTISEMENT ON SELECTED BILL BOARDS IN UYO METROPOLIS

Abstract This study is set out to place in appropriate perceptive the aesthetic elements and principles of design of billboard poster. The objective of the study was to find out the application of aesthetic approach to billboard acts production and ascertain the relationship between aesthetic elements and principles of design. The technique employed was the content analysis. Under this technique, about 12 billboards in Uyo Metropolis were visited and pictures taken for the purpose of analysis. The study discovered that the know-how in the manipulation of the aesthetic elements accounts for the production of an appealing and attractive advertisement billboard. Findings also showed that there were variation in the presentation and manipulation of aesthetic elements and design principles. Findings further revealed that posters did well in trying to inform the people of the availability of the various products studied. The study also shows that in these days of competitions and variety of choice, only favourable attitude in the landing of aesthetic. For instance the principle of design and colouration was not taken into consideration in the handling of station not well accepted. Artistically there was not message it carried not well accepted. Artistically there was not appeal and so, aesthetically defeated.