AKBC RADIO AND HIV/AIDS CAMPAIGN (A STUDY OF THE LISTENING PUBLIC OF AKBC)

The AKBC radio Uyo was as a challenges to alert the people on the dangers and ravaging effect of the dread disease and possible way of contact. To achieve this purpose, the radio media came up with all the sorts of campaign and programmes. It is in this regard that the project thoroughly examines the impact of AKBC radio’s campaign on Uyo listeners by starting the causes, spread and effect of HIV/AIDS. It also went further to examine the characteristic, functions, strength and weakness of radio medium. Survey method was used for this work, the sample random was adopted in selecting a sample of the population for data collection. The instrument of the data collection was the questionnaire method. The validity was carried out by giving the research instrument to competent scholar while the reliability was done by administering the questionnaire instrument to Uyo inhabitants. Analysis was made using frequency distribution table and percentage to determine proportion between variables. The data were presented in an understanding manner and the result where discussed and interpreted. Brief summary, conclusion and recommendations on how individuals, government and media houses should assist in the campaign against the AIDS scourge were lastly stated.