ADVERTISING IN ENHANCING SOCIAL RESPONSIBILITY

This research work aims at bringing to limelight why illegal practice of advertising is on the increase. That is evaluating why some advertisers neglect the laid down ethics of advertising to pass through the “backdoor” it would also pin-point the set of advertisers who practice advertising unethically. Most importantly, it would look into the extent of effects unethical practice of advertising has caused. This study would also more whether APCON has devised other strict measures to penalize illegal practitioners. 1.4. SIGNIFICANCE OF THE STUDY It is the belief of the researcher that this study would serve as immense useful purpose to its potential and prospective users. Students, scholars, consumers of goods and services policy makers, advertisers, advertising agencies and advertising researchers would stand to gain a lot from the facts contained in this work. This study upholds the high standard of an ideal advertising practice and therefore benefits the advertisers and feaming consumers of advertised goods and services. It serves as an eye opener to a good sense of advertising because the interest of the consumers is paramount. After close study of this research work, the evil effects of unethical practice of advertising will be drastically reduced, if not bought to an end.