ACCOUNTING FOR PUBLIC RELATION EXPENSES IN NIGERIA CORPORATE ORGANIZATION

Public relation is the art of communication, which is applied to any sort of organization, commercial or public or non commercial sector. That is why it is far bigger than advertising or marketing. It could also be said that the book of the said whole books of the world religion contain from of public relation, in that ancient scribes were seeking to create an understanding of their faith. Today at airport’s airlines recognize by their logos and by the dress of their crew and other staff. This is often called corporate identity. Also, public relation is the practice of planned and sustain effort to establish and maintain good will and mutual understanding further, public relation practices are the art and social science of analysis trends predicting their consequence, counseling organization leaders and implementing planned programme of action which will serve both the organization and public interest. The definition also embraces the public affair and social science aspect of an organization that is, its responsibility to public interest.