A SURVEY OF LANGUAGE OF NEWSPAPER ADVERTISEMENT

A SURVEY OF LANGUAGE OF NEWSPAPER ADVERTISEMENT

ABSTRACT

This study was intended to survey the language of newspaper advertisement. This study was guided by the following objectives; to know how to construct adverts to attract readers or viewers, to be able to distinguish the terminology to use in different adverts, to be able to determine the right choice of language used in newspaper advertisement and to understand the need for long or short newspaper adverts. The study employed the descriptive and explanatory design; questionnaires in addition to library research were applied in order to collect data. Primary and secondary data sources were used and data was analyzed using the chi square statistical tool at 5% level of significance which was presented in frequency tables and percentage. The respondents under the study were 32 tax payers and non-tax payers residing in Abuja metropolis. The study findings revealed that there are different terminologies used in diverse media adverts; based on the findings from the study, there is a need for both long and short newspaper adverts.