A CRITICAL APPRAISAL OF BANK CUSTOMER RELATIONSHIPS

A CRITICAL APPRAISAL OF BANK CUSTOMER RELATIONSHIPS IN NIGERIA AS A DEVELOPING ECONOMY (A CASE STUDY OF UNION BANK OF NIGERIA PLC OKPARA AVENUE ENUGU BRANCH)

ABSTRACT

The aim of the study is to find out the extent of Bank/Customer relationship bearing in mind the poor quality of services rendered in banks. Traders to achieve a good and accurate result the researcher split the work in five distinct chapters, each with different objectives. To guide the study, four questions were formulated. A review of literature was done to expose the researcher to what was already been done to ensure sound understanding of bank/customer relationship in a developing economy. One structured questionnaire was developed and administered to 100 bank staff management inducive and 50 customers making a total of 150 questionnaires. 25 item questionnaires were used and the data covered were analyzed using percentage findings were and recommendation based on it were also made. Also, discussion, implication of the result, limitation of the study and the conclusion were highlighted in the study.