INFLUENCE OF BRAND MANAGEMENT OF PEAK MILK ON CONSUMERS

he project was conducted in Lagos State using Peak Milk as the case study. The intent of the project is to determine the effect of Peak Milk advertising on consumers. There is nothing so interesting and fulfilling as a person knowing where to get the right price. This is what advertising assures the consumers. From a cumulative finding, it was established that advertisinTg helps a common to increase its revenue base through increase of sales volume at a constant price, that, advertising is not deceitful, that advertising is informative and induces consumers to purchase such product and such benefits when the product offers that make people to buy the product and ne-t the advertising alone. Based on these facts, it was suggested that advertisement should be seen as an investment which is a money yielding venture in any business organization, especially in Peak Milk Company. In conclusion, there is need for all to embrace and make regular use of effective advertising message.